BrandZvelle
ProjectFall 2024 Ad Campaign

Elle AyoubZadeh, Zvelle Creative Director,
Associated creatives
Tags
Description
A person with dark textured hair is positioned in the center of an empty movie theater, seated among numerous rows of vibrant red velvet seats. The person is dressed in a dark black collared shirt and black trousers, creating a strong visual contrast against the surrounding red environment. They are posed with their legs resting horizontally across a row of seats, extending toward the left side of the frame. The word Zvelle is centered over the subject in a clean, white, serif typeface. The lighting is focused, casting soft shadows that highlight the textures of the seating and the person's form. The composition is symmetrical, drawing the viewer's eye directly to the model.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Luxury Fashion Houses