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  • ·Zvelle Fall 2024 Ad Campaign Spotlight Portrait
BrandZvelle
ProjectFall 2024 Ad Campaign
Model standing in a spotlight wearing dark clothing and white sneakers with the zvelle brand name displayed across the center

Zvelle Fall 2024 Ad Campaign 2024

Associated creatives

Elle AyoubZadeh
Elle AyoubZadehZvelle Creative Director
Shervin Lainez
Shervin LainezPhotographer
Pedro Idele
Pedro IdeleModel

Tags

black man standingblack manman standingdark clothingwhite sneakers

Description

This image from the Zvelle Fall 2024 ad campaign features a model captured under a dramatic spotlight against a dark background. The subject wears dark apparel paired with white sneakers, creating high contrast within the low-key composition. Large white typographic branding is centered across the frame over the figure. The lighting casts sharp shadows on the ground plane, emphasizing the minimalist staging.

Style

Commercial, Square, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

Black Seamless

Context

Advertising Campaign