Fumi Homma, Photographer, London

Description

This campaign image for the Zomer S/S 2025 collection features a model standing on the expansive white and yellow cantilevered terrace of a striking contemporary building. The structure boasts bold geometric planes in primary yellow, crimson, and black, contrasting sharply with the natural mountain backdrop and clear blue sky. A single sculpted pine tree sits in the foreground beside the structure, grounding the surreal architectural setting. Natural daylight illuminates the scene, highlighting the clean lines of the building and the vibrant colours of the apparel. Fumi Homma photographed the campaign with fashion direction by Imruh Asha.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Mountain

Context

Advertising Campaign