Danial Aitouganov, Designer,

Description

Captured for the Zomer F/W 2025 campaign, this photograph by David Luraschi features creative direction with fashion director Imruh Asha and designer Danial Aitouganov. The subject is captured from behind walking across a pedestrian crosswalk on a Parisian street, wearing an voluminous, textural fringe coat composed of densely layered royal blue, electric pink, and radiant orange strands. Styled with sculptural yellow wedge mules and tousled brown hair catching the breeze, the look stands in high contrast against the urban backdrop of Haussmann-style residential buildings in bright daylight.

Style

Editorial, Vertical, playful, Saturated, Tactile

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign