BrandNapapijri x Zalando
ProjectChoose Future Director's Cut
ZMS CREATIVE, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video opens with a close-up of a man's face as he lies in a patch of grass, then transitions to a wide overhead shot of him lying on a rectangular patch of grass with small white flowers. He is wearing a black jacket, black pants, and white shoes. The shot pulls back to reveal that the grass patch is set in a large, minimalist white room. The man gets up and walks toward a miniature tree landscape mounted in the wall. The tree, moss, and other greenery sit above a visible layer of soil. The man looks up at the display.