BrandZimmermann
ProjectSwim 2025 Ad Campaign
Romy Frydman, Fashion Stylist,
Associated creatives
Tags
Description
A blonde woman with long, wind-swept hair poses for the Zimmermann Swim 2025 ad campaign. She is wearing a structured, navy blue bikini featuring distinctive gold chain-link straps on both the top and the bikini bottoms. The model is captured leaning against a long stone wall overlooking a calm bay at dusk. The background features a distant coastline with buildings and a prominent, dark mountain silhouette against a soft, golden-hued sky. To the left, white beach umbrellas and lounge chairs are visible on a paved stone terrace. The lighting is diffused and natural, typical of the golden hour, creating a calm and luxurious atmosphere.
Style
Editorial, Lifestyle, Commercial
Techniques
Natural light
Industries
Swimwear