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  • ·Zimmermann Resort 2024 Barbara Valente Campaign
BrandZimmermann
ProjectResort 2024 Ad Campaign
Barbara Valente wearing a white floral appliqué Zimmermann dress while posing on a stone fountain in an Italian town square.

Gabriel Hackworthy, Art Director,

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Gabriel Hackworthy
Gabriel HackworthyArt Director
Barbara Valente
Barbara ValenteModel
Romy Frydman
Romy FrydmanStylist
James Rowe
James RoweHair
Jodie Boland
Jodie BolandMakeup
Anita Bitton
Anita BittonCasting Director
Atrani
AtraniLocation
Italy
ItalyLocation

Tags

barbara valentebarbara valente posingwoman in floral applique dressfloral applique dresswhite floral applique dresslong sleeve ivory gownivory maxi dresswhite dressstone fountainfountain

Description

Model Barbara Valente stands posed with hands on hips against a weathered stone fountain in a sunlit public square in Atrani, Italy, for the Zimmermann Resort 2024 advertising campaign photographed by Benny Horne. She wears a long-sleeve, high-neck ivory maxi gown adorned with dense three-dimensional floral appliqués across the bodice, skirt, and hem, paired with pointed ivory flat mules. The background features classic multi-story Mediterranean architecture with green shutters, ornate wrought-iron balconies, hanging laundry, and a cobblestone plaza under bright natural daylight.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (90%)

Background

Public Square

Context

Advertising Campaign