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BrandZimmermann
ProjectFall 2026 Ad Campaign
Apolline Rocco Fohrer in a tiered lace gown descending a modernist wooden staircase in Torino for Zimmermann.

Zimmermann Fall 2026 Ad Campaign 2026

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Emil Vrisakis 
Emil Vrisakis Campaign Creative Director
Smile Agency
Smile AgencyAgency
Anthony Seklaoui 
Anthony Seklaoui Photographer
Thibault Della Gaspera 
Thibault Della Gaspera Video Director
Apolline Rocco Fohrer
Apolline Rocco FohrerModel
Romy Frydman 
Romy Frydman Stylist
Louis Ghewy 
Louis Ghewy Hair
Jodie Boland 
Jodie Boland Makeup
The Establishment 
The Establishment Casting
Torino
TorinoLocation
Italy
ItalyLocation
Anna Zantiotis Productions 
Anna Zantiotis Productions Production

Tags

apolline rocco fohrerwoman in lace dresslace gowntiered lace dressruffled bell sleevesbell sleeve gownbohemian maxi dressfloral lace dress

Description

Photographed by Anthony Seklaoui for the Zimmermann Fall 2026 advertising campaign, model Apolline Rocco Fohrer poses in motion on an architectural wooden staircase in Torino, Italy. She wears a flowing, long-sleeved tiered gown crafted from intricate beige and brown floral lace featuring oversized ruffled bell sleeves. The dynamic low-angle composition highlights the movement of the voluminous lace skirt against rich timber paneling and a honeycombed skylight ceiling above. Creative direction was led by Nicky Zimmermann and Emil Vrisakis of Smile Agency, with styling by Romy Frydman, hair by Louis Ghewy, and makeup by Jodie Boland.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (60%)
Caramel (40%)

Context

Advertising Campaign