BrandHeinz
ProjectFilter (Branded)
Zeno Group, PR,
Associated creatives
Tags
Description
This advertisement for Heinz ketchup highlights its availability in restaurants. The advertisement opens with the text, 'You go to a restaurant and ask for ketchup'. The next scene shows a hand holding a container of generic ketchup. Text appears, 'But they don't'. The Heinz ketchup logo appears on a red background. The text, 'Don't worry, we got you' appears. Next, a cell phone showing the Google Lens app appears with instructions to take a photo of the ketchup bottle. Once the app identifies the bottle, a listing of restaurants that carry the brand appears.