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  • ·Zendaya for On Running Be Every You Sportswear Campaign
BrandOn
ProjectBe Every You
Zendaya crouching in a black athletic bomber jacket, sports bra, shorts, and On sneakers on a white snow-like studio set.

On Be Every You 2025

Associated creatives

Zendaya
ZendayaTalent
Emily Lipson
Emily LipsonPhotographer
Law Roach
Law RoachStylist
Bardia Zeinali
Bardia ZeinaliDirector

Tags

zendayazendaya posingblack bomber jacketblack athletic jacketbomber jacketblack sports brasports brablack athletic shortsathletic shortsblack on running shoeson running shoesblack sneakers

Description

Zendaya poses dynamically on a stylized white sand surface against a moody blue studio backdrop for the On 'Be Every You' campaign. Directed by Bardia Zeinali with styling by Law Roach, she wears an all-black athletic ensemble consisting of a zip-up bomber jacket, a scoop-neck sports bra, relaxed performance shorts, branded crew socks, and black On running shoes. The cool-toned studio lighting accentuates the texture of the technical outerwear and footwear.

Style

Horizontal, Commercial, Cool, Moody

Techniques

Soft Light

Industries

Sportswear

Color

Jet Black (90%)

Background

Set-dressed

Context

Advertising Campaign