On Be Every You 2025

Description

Zendaya poses in a low athletic crouch for On's Be Every You campaign, styled by Law Roach and directed by Bardia Zeinali. She wears a black nylon bomber jacket layered over a black sports bra and matching relaxed athletic shorts, paired with black On running socks and Cloud sneakers. The shot is composed horizontally against an art-directed studio set featuring sculpted white sand dunes beneath a deep twilight blue sky.

Style

Horizontal, Commercial, Cool

Techniques

Soft Light

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign