On Be Every You 2025

Description

Zendaya poses in a low crouching athletic position on white sand set against a dark, cloudy sky for On's Be Every You campaign. She wears a black nylon bomber jacket paired with relaxed athletic shorts, branded black crew socks, and black On running shoes. Styled by Law Roach and directed by Bardia Zeinali, the composition captures a dynamic, grounded pose with high-contrast studio lighting casting deep shadows. Her dark hair hangs loose past her shoulders as she looks directly toward the camera.

Style

Vertical, Commercial, Moody, Cool

Techniques

Hard Light

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign