Logo
  • Home
  • ·Media
  • ·Zendaya in On Be Every You Sportswear Campaign
BrandOn
ProjectBe Every You
Zendaya crouching in a black bomber jacket, shorts, and On running sneakers on white ground against a moody sky backdrop.

On Be Every You 2025

Associated creatives

Zendaya
ZendayaTalent
Emily Lipson
Emily LipsonPhotographer
Law Roach
Law RoachStylist
Bardia Zeinali
Bardia ZeinaliDirector

Tags

zendayazendaya crouchingzendaya in sportswearblack bomber jacketbomber jacketblack athletic shortsathletic shortsblack running shoesrunning shoesblack sneakersblack sports brablack crew socks

Description

Zendaya poses for the On "Be Every You" campaign, directed by Bardia Zeinali and styled by Law Roach. She reclines on an undulating white floor resembling sand dunes, wearing a black technical bomber jacket over a black crop top, paired with matching black athletic shorts, crew socks, and black On running shoes. The studio set features a moody, atmospheric backdrop with deep blue tones and dramatic storm clouds under focused studio lighting.

Style

Horizontal, Commercial, Cool, Moody

Techniques

Soft Light

Industries

Sportswear

Color

Off-Black (80%)

Background

Set-dressed

Context

Advertising Campaign