Enormous Films, Production,

Description

This commercial video for the project Zegna in Summer features actor Mads Mikkelsen navigating a classic wooden motorboat across a wide lake under an open sky. Directed by Mattia Benetti with cinematography by Luca Bigazzi and styling by Julie Ragolia, the piece captures a relaxed yet refined summer atmosphere. Mikkelsen wears a textured knit sweater over a white collared shirt and shorts, complemented by sunglasses, while operating the boat's steering wheel. The natural lighting highlights the shimmering water and the surrounding coastline, evoking a timeless cinematic mood.

Style

Vertical, Cinematic, Warm

Techniques

Drone footage

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign, TVC / TV Commercial