BrandZegna
ProjectFall 2025 Ad Campaign

Zegna Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Mads Mikkelsen is featured in the Fall 2025 ad campaign for Zegna, captured seated prominently in a bright red theatre chair. He wears a tailored dark suit paired with dark boots, with one leg crossed over the other and a hand raised near his face. Additional figures are seated in rows of red velvet theatre seating in the background, creating a layered theatrical perspective. The composition is structured vertically within a monochromatic red environment, emphasizing formal tailoring and cinematic lighting.
Style
Vertical, Commercial, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Theatre
Context
Advertising Campaign