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BrandZara
ProjectZARA ZW A/W 2026 Campaign
Model Jiahui Zhang walking in a cobalt blue jacket tied with red cords and wide-leg black trousers in a white interior.

Zara ZARA ZW A/W 2026 Campaign 2026

Associated creatives

Jack Day
Jack DayPhotographer
Lotta Volkova
Lotta VolkovaFashion Editor/Stylist
Alina Miller
Alina MillerModel
Frauke Nijs
Frauke NijsModel
Jiahui Zhang
Jiahui ZhangModel
Yuliana Perez
Yuliana PerezModel

Tags

jiahui zhangcobalt blue jacketblue jacketred waist tieblack wide leg trouserswide leg trousersblack trouserseast asian woman walkingeast asian womanwoman walking

Description

Fashion model Jiahui Zhang walks briskly through an architectural interior for the Zara ZW A/W 2026 campaign, styled by Lotta Volkova and photographed by Jack Day. She wears a vibrant cobalt blue jacket cinched with looped red cords over a white collared shirt and accessorized with a lanyard cardholder. The outfit is paired with loose-fitting wide-leg black trousers and black slip-on shoes. Clean white partition walls and light-toned flooring frame the dynamic, full-length composition.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Royal Blue (50%)
Jet Black (40%)

Context

Advertising Campaign