Brand
ProjectZARA WOMAN AW24

Franziska Presche,
Associated creatives
Tags
Description
Captured by photographer Winter Vandenbrink for the Zara Woman AW24 campaign under the creative direction of Jacobo Salvador, three models sit side-by-side inside a glass bus shelter. On the right, a blonde model in a white sleeveless dress with a sculptural ruffled hem points a black smartphone forward. In the center, a model with vivid crimson hair in a white long-sleeve piece looks downward at her screen, while the model on the left in a pale sleeveless top and stacked silver bangles also gazes at her phone. Bathed in soft, natural daylight, the composition contrasts high-fashion styling with casual contemporary urban transit cues.
