Brand
ProjectThe New | July 2025

Carlos Moreno, Photographer,
Associated creatives
Tags
Description
This vertical portrait features model Francisco Henriques smiling broadly while holding a fluffy brown Silkie chicken perched on his shoulder. He is dressed in an unbuttoned light blue long-sleeve shirt layered over a dark t-shirt. The shot is captured outdoors against a simple white canvas backdrop with visible grommets, under soft natural light. The styling and candid, joyful expression convey a relaxed, approachable mood for this Zara campaign captured by photographer Carlos Moreno.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (60%)
Jet Black (20%)
Rust (20%)
Background
White Seamless
Context
Advertising Campaign
