Brand
ProjectSUMMER IN THE CITY
Mat Cullen,
Associated creatives
Tags
Description
Captured by photographer Clément Pascal for Zara's Summer in the City project, this editorial image features model Matthew Bell on a city rooftop against a backdrop of urban architecture. He wears a plain white long-sleeve t-shirt paired with light-coloured tailored shorts, standing near a dark leather tote bag resting on a ledge. The scene is styled by Mat Cullen, utilizing warm natural lighting that highlights the gritty textures of the brickwork and surrounding buildings. The composition conveys a relaxed urban aesthetic with authentic outdoor daylight.
Style
Editorial, Vertical, Earthy, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Beige (50%)
Background
Rooftop
Context
Advertising Campaign, Lookbook