Brand
ProjectZara Summer 24

Helder Rodrigues, Makeup Artist,
Associated creatives
Tags
Description
This black and white portrait features model Barbara Valente posing indoors in a fitted black dress with a square neckline for the Zara Summer 24 campaign. The composition employs high-contrast natural lighting with sharp shadows cast against an interior wall background. Captured by photographer Paulo Almeida with makeup by Helder Rodrigues, the image exhibits a clean and sophisticated aesthetic. The model stands with one hand on her hip, facing the camera with a direct and poised expression.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Hotel Lobby
Context
Advertising Campaign, Lookbook
