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  • ·Zara Studio Collection Fall 2024 Campaign Billboards
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Large outdoor billboard showing multiple shots of a woman in an oversized black coat against a plain white background at night.

Mary Howard, Set Designer,

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

Description

This image features a large outdoor billboard at night displaying a series of high-fashion photographs from the Zara Studio Collection Fall 2024 campaign. The central subject is a woman with slicked-back hair wearing an oversized, structured black coat with a dramatic, wide collar. The photographs are set against a minimalist, bright white background that contrasts sharply with the dark nocturnal setting of the street. The billboard is mounted on a curb, with metal signage poles visible in the foreground. The overall aesthetic is clean, polished, and cinematic, emphasizing the bold silhouettes of the collection.

Style

Editorial, Commercial, Cinematic

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses