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  • ·Zara SRPLS Collection 16 campaign image by Craig McDean
BrandZara
ProjectZARA SRPLS - CLLCTN 16/ DROP 1
Black man wearing oversized sunglasses and a cream utility shirt carrying a large beige canvas tote bag

Zara ZARA SRPLS - CLLCTN 16/ DROP 1 2026

Associated creatives

Craig McDean
Craig McDeanPhotographer
Karl Templer
Karl TemplerCreative Director
Karl Templer
Karl TemplerFashion Editor/Stylist
Lukas Tralmer
Lukas TralmerHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Gainsbury and Whiting
Gainsbury and WhitingSet Designer
Ned Rogers
Ned RogersVideographer
Alvar af Schultén
Alvar af SchulténModel
Bai
BaiModel
Mayowa Olayiwola
Mayowa OlayiwolaModel
Waldemar Durup
Waldemar DurupModel

Tags

black man carrying tote bagblack manman carrying tote baglarge canvas tote bagcanvas tote bagtote bagcream utility shirtutility shirtoversized sunglassessunglasses

Description

This fashion campaign image for the Zara SRPLS collection, photographed by Craig McDean with creative direction by Karl Templer, features a male model wearing a cream utility shirt and oversized sunglasses while carrying a large beige canvas tote bag. The composition utilizes soft, clean studio lighting with a neutral, minimal architectural backdrop. The subject wears silver jewellery including a wide cuff bracelet and ring, complementing the utilitarian aesthetic of the styling by Karl Templer. Set design by Gainsbury and Whiting creates a refined, modern environment that highlights the textures of the apparel and accessories.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Beige (50%)
Nude / Sand (50%)

Background

Set-dressed

Context

Advertising Campaign