Brand
ProjectParty Winter 2024

Thatcher Thornton,
Associated creatives
Tags
Description
This vertical close-up fashion portrait for Zara's Party Winter 2024 campaign was photographed by Álvaro Pereña with hair styling by Werner Amort. The male model wears oversized dark sunglasses, a black leather coat with a high collar, a dark scarf, and a thin cord necklace with a silver bead. The studio lighting is soft and directed, creating subtle highlights on the glossy leather textures and dark background.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Grey Seamless
Context
Advertising Campaign

