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ProjectZARA ORIGINS S/S 26 CAMPAIGN
A young blonde man standing outside in a dark jacket, light shirt, and dark trousers before a striped outdoor bench.

ZARA ORIGINS S/S 26 CAMPAIGN 2026

Associated creatives

Theo Wenner
Theo WennerPhotographer
Spencer Singer
Spencer SingerFashion Editor/Stylist
Mustafa Yanaz
Mustafa Yanaz
Julia Wagner
Julia WagnerSet Designer
Wes Olson
Wes OlsonProducer
John Zuanich
John ZuanichModel

Tags

young man standingyoung manman standingdark jacketjacketdark trouserstrousers

Description

This outdoor campaign image for Zara Origins S/S 26 features model John Zuanich posing in front of a rustic building exterior and a striped outdoor bench. Photographed by Theo Wenner with fashion editing and styling by Spencer Singer, the subject wears a dark jacket, a layered light-toned top, a black belt, dark trousers, and dark shoes. The composition has a natural, documentary-style aesthetic with ambient daylight illuminating the rustic setting. Set design by Julia Wagner and production by Wes Olson support the naturalistic tone of the shoot.

Style

Editorial, Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Forest Green (30%)
Off-White (20%)

Background

House

Context

Advertising Campaign