Brand
ProjectOrigins Spring/ Summer 2025

Daniel Howard, Model,
Associated creatives
Tags
Description
This black and white fashion portrait from the Zara Origins Spring/Summer 2025 campaign features a model posing outdoors against a building exterior. The subject wears a light utility jacket with prominent front pockets and a contrasting dark collar, captured in natural light. The composition focuses on the textural details of the outerwear and the direct, neutral expression of the model. The imagery was styled by Yohana Lebasi with hair by Erol Karadağ, makeup by Zenia Jaeger, and casting by Samuel Ellis Scheinman.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (70%)
Jet Black (30%)
Background
Residential Building
Context
Advertising Campaign

