BrandZara

Gorka Sorozabal, Creative Director,
Associated creatives
Tags
Description
A black-and-white editorial photograph for Zara Origins captures a young man seated casually on low wooden steps. He wears a relaxed, light-colored long-sleeve button-down shirt with dual chest pockets and matching straight-leg trousers, posed barefoot facing the camera. The background reveals an airy, textured studio or loft space featuring sketches pinned to the wall, a slender chair, and a tall primitive-style sculpture standing in the corner. Soft directional light illuminates the subject, casting subtle shadows across the wooden floorboards.
Style
Vertical, Monochrome, Editorial
Techniques
Soft Light
Industries
Menswear
Color
Off-White (70%)
Background
Set-dressed
Context
Advertising Campaign



