BrandZara
ProjectZARA ORIGINS

Zara ZARA ORIGINS 2026
Associated creatives
Tags
Description
Model Cheikh Amar Diaw stands outdoors on a rocky pebble ground against a rusted, weathered steel sheet wall for the Zara Origins campaign, photographed by Laurence Ellis. He wears a pale butter-yellow crewneck knit sweater with a white sweater draped over his shoulders, paired with off-white wide-leg trousers, a brown leather belt, and dark sandals. The scene is illuminated by soft, diffused natural daylight, highlighting the relaxed tailoring and textured backdrop.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
Menswear
Color
Off-White (50%)
Butter (40%)
Background
Metal Texture
Context
Advertising Campaign