Brand
ProjectZARA MAN S/S 24

Salvador Cosio, Fashion Editor/Stylist,
Associated creatives
Tags
Description
Model Habib Masovic stands barefoot on a sandy beach facing the ocean for the Zara Man S/S 24 campaign, photographed by Sebastien Zanella with fashion styling by Salvador Cosio and hair styling by Erol Karadağ. He wears an oversized, off-white short-sleeved collared shirt paired with relaxed matching trousers while carrying a pair of dark slip-on sandals. The foreground is framed by the rustic fringe of a thatched palapa umbrella, anchored with a wooden beam and a white woven hammock. Soft natural coastal daylight illuminates the scene with warm, muted tones against the pale sea.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Menswear
Color
Off-White (80%)
Off-Black (20%)
Background
Sandy Beach
Context
Advertising Campaign
