Alba Vicario, Fashion Editor/Stylist,

Description

This fashion campaign image for Zara Man Spring 2025 features a male model seated gracefully on rolling desert sand dunes under a clear sky. The subject wears a dark black shirt paired with light-coloured textured trousers, a matching dark bucket hat, and a large black leather shoulder bag slung across his body. Natural sunlight casts sharp, defined shadows across the golden sand landscape, accentuating the textural contrast between the garments and the arid environment. The composition is captured with a clean editorial focus, emphasizing neutral earth tones and minimalist styling. Photography by Lukasz Pukowiec with fashion styling by Alba Vicario.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sand Dunes

Context

Advertising Campaign