Zara ZARA MAN ARCHIVE SS26 2026

Description

This fashion image for the Zara Man Archive SS26 project features two male models posing within a contemporary studio setting framed by a rugged, textured concrete doorway. The foreground model stands facing forward, wearing a light-yellow trench coat over a dark double-breasted blazer, collared shirt, and tailored shorts with black socks and shoes. A secondary model in a dark suit walks through the background space with a neutral expression. The scene is captured by photographer Álvaro Pereña Jimenez under creative direction by Gorka Sorozabal, with styling by Juan Medina, hair styling by Cecilie Hildebrandt, Oscar Buitrago, and Werner Amort, set design by Laura Jauregui, and choreography by Eric Christison.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign