BrandZara
ProjectZara Man - 90's Archive

Clément Laguardia, Model,
Associated creatives
Tags
Description
A full-length fashion campaign image for Zara Man's 90's Archive collection, photographed by Bruno Staub with creative direction by Gorka Sorozabal. The male model stands outside in front of a café entrance, casually leaning against a woven bistro chair holding a dark tote bag. He wears a rich brown collared jacket over a navy v-neck knit sweater, layered with a white t-shirt and paired with relaxed light-wash denim jeans and white sneakers. A bold white Zara logo overlays the lower third of the composition.
Style
Vertical, Commercial, Earthy, 1990s
Techniques
Natural light
Industries
Menswear
Color
Chocolate (30%)
Denim (30%)
Navy (20%)
Background
Café
Context
Advertising Campaign



