Brand
ProjectTech is Hard
Jim Bouvet,
Associated creatives
Tags
Description
Zara Larsson stars in the Depop campaign titled Tech is Hard, directed by Jim Bouvet. She is seated on a white sofa in a whimsically styled pink living room, wearing a yellow top and bright pink trousers. The video features art-directed comedic elements, including a miniature golden mechanical contraption that interacts with a smartphone. Post-production and visual effects were handled by JAMM, alongside sound design.
Style
Vertical, Commercial, playful, Warm, Clean
Industries
E-commerce Platforms
Color
Lemon (50%)
Hot Pink (50%)
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
