BrandDepop
ProjectTech is Hard
Jamm, Post Production / VFX,
Associated creatives
Tags
Description
Pop singer Zara Larsson is featured in a playful campaign for Depop titled 'Tech is Hard'. Dressed in a yellow polo shirt and light-colored trousers, she sits on a white sofa in a soft, pink-hued room. She presents an elaborate, gold-colored mechanical contraption that she claims is her invention for easily selling on the app. The video follows the machine as it navigates a series of items, including flowers and pearls, eventually using a robotic hand to type into a smartphone. The overall aesthetic is whimsical and bright, featuring a mix of pastel colors and a curated, slightly surreal set design.
Style
Lifestyle, Commercial
Techniques
Live-action Technique
Industries
E-commerce Platforms