Gerard Santos, Set Designer,

Description

This fashion campaign image for Zara New York, photographed by Daniel Archer with hair by Erol Karadağ, nails by Honey, and set design by Gerard Santos, features three male models posing outdoors at night. The central model stands prominently in a dark blazer, black textured polo shirt, and blue jeans, flanked by a model leaning into a vintage car on the left and another standing against the rear on the right. The low-key nighttime lighting casts deep shadows against a dark textured wall background with faint graffiti, creating a moody cinematic atmosphere. The wardrobe reflects contemporary menswear styling with layered tailoring and sunglasses.

Style

Horizontal, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign