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Black and white portrait of a model walking on a city sidewalk past a blank wall for the Zara Daily 24/7 campaign.

Roberto Sipos, Model,

Associated creatives

Tags

Description

This black and white fashion campaign image for Zara Daily 24/7 features a male model walking along an urban sidewalk beside a tall wall. The subject wears a buttoned jacket over a collared shirt and trousers, captured in natural daylight. Text elements are overlaid on the right side of the frame against the solid wall background. The composition employs a vertical orientation with strong graphic contrast.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign