Brand
ProjectDaily. 24/7

Roberto Sipos, Model,
Associated creatives
Tags
Description
This black and white fashion campaign image for Zara Daily 24/7 features a male model walking along an urban sidewalk beside a tall wall. The subject wears a buttoned jacket over a collared shirt and trousers, captured in natural daylight. Text elements are overlaid on the right side of the frame against the solid wall background. The composition employs a vertical orientation with strong graphic contrast.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign
