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Brand
ProjectZARA BASEZ
Four male models pose in casual menswear outfits against a draped dark backdrop for Zara

Alba Vicario, Fashion Editor/Stylist,

Associated creatives

Tags

Description

Four male models pose in a studio environment for the Zara Basez project, photographed and directed by Gus&Lo with fashion styling by Alba Vicario. The group wears diverse contemporary menswear ensembles including cargo trousers, layered knitwear, a black hoodie, white shorts with a bucket hat, and a yellow short-sleeve shirt with matching trousers. The lighting creates subtle contrast against a draped dark textured background set by Sylvain Cabouat, with hair styling by Alexander Soltermann.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Background

Grey Seamless

Context

Advertising Campaign