BrandZara
ProjectZara Athleticz + Ridar 26

Zara Zara Athleticz + Ridar 26 2026
Associated creatives
Tags
Description
Model Hyuk Kim poses dynamically in performance sportswear for the Zara Athleticz + Ridar 26 campaign. He wears a dark lightweight crinkled running jacket paired with compression shorts, white athletic crew socks, black trail running sneakers, and a light-toned visor with tinted sunglasses. Photographed by James Brodribb in a studio against a neutral grey seamless backdrop, the composition uses soft directional lighting to define the athletic silhouette and garment textures. Creative direction was led by Gorka Sorozabal with styling by Ruben Vazquez.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Sportswear
Color
Off-Black (60%)
Espresso (20%)
Background
Grey Seamless, Sports Venue
Context
Advertising Campaign

