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BrandZara
ProjectZara Athleticz + Ridar 26
Close-up profile of model Hyuk Kim wearing dark sunglasses and a brimmed technical cap under dramatic low-key lighting for Zara Athleticz.

Zara Zara Athleticz + Ridar 26 2026

Associated creatives

James Brodribb
James BrodribbPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Ruben Vazquez
Ruben VazquezFashion Editor/Stylist
Hyuk Kim
Hyuk KimModel

Tags

hyuk kimman wearing sunglasses and capeast asian manblack technical captechnical capdark sunglassesblack sunglassesoval sunglasses

Description

A close-up studio profile portrait of model Hyuk Kim for the Zara Athleticz and Ridar 26 collaboration project. The subject wears dark oval sunglasses and a structured technical brimmed hat, rendered in deep shadow with sharp edge lighting accentuating the facial contours. A bold red geometric accent with brand typography is positioned at the lower right. Photography by James Brodribb with creative direction by Gorka Sorozabal and styling by Ruben Vazquez.

Style

Editorial, Vertical, Moody, Graphic

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Off-Black (70%)
Charcoal (30%)

Background

Black Seamless

Context

Advertising Campaign