Brand
Project90's Archive

Juan Medina, Art Director,
Associated creatives
Tags
Description
This black and white fashion portrait for Zara's 90s Archive project features a male model wearing dark sunglasses, a casual white v-neck t-shirt, and dark trousers, standing against a clean white seamless backdrop. He has a large leather shoulder bag slung across his body, clutching the strap with folded arms. The lighting is bright and clean, emphasizing crisp contrast and shadow definition on the subject's textured apparel and leather accessories. Daniel Archer served as photographer, with fashion direction and art direction by Juan Medina, hair styling by Jody Taylor, and set design by Rebecca Ilse.


