Brand
ProjectWhat Do I Wear?
Mother London,
Associated creatives
Tags
Description
This commercial video for Zalando's project What Do I Wear, produced by Pulse Films and Mother London with sound by Tracks and Fields, presents a vibrant montage of stylish urban scenes. The sequence features prominent appearances by Sarah Jessica Parker alongside diverse characters in European street and café settings. Quick cuts highlight different outfits, daily routines, and fashion choices, captured with natural and cinematic lighting. The warm color grading and dynamic camera angles enhance the energetic and fashionable narrative.
Style
Horizontal, Cinematic, 1970s
Techniques
Slow motion
Industries
High Street Fashion
Color
Crimson (40%)
Navy (30%)
Pure White (30%)
Background
Street
Context
Advertising Campaign, TVC / TV Commercial