Toar Avni, Set Designer,

Description

Photographed by Szilveszter Mako for Zalando's Valentine's Day campaign, model Tess McMillan poses against a neutral grey backdrop. She wears a structured white mini dress with a large bow detail, sheer lace stockings, and white heeled sandals, complemented by a flowing sheer bridal veil draped around her. The composition captures a dramatic, theatrical stance with soft studio lighting enhancing the textures of the satin fabric and delicate lace. Styling by Toar Avni and casting by Boutayna Fartale bring together a refined, narrative-driven aesthetic produced by Eugenia Vicari.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign