BrandZalando
ProjectNew In August

Zalando New In August 2026
Associated creatives
Tags
Description
Model Skander Gueye rests on a vibrant red carpeted surface with his head leaning against his folded arm for the Zalando 'New In August' campaign. He wears a sheer black long-sleeve top patterned with intricate lace-like open knit detailing. His dark hair is neatly slicked back, catching soft, warm directional light that highlights his facial features and cheekbone. The backdrop features warm vertical wood panelling, complementing the rich crimson tones of the floor. Photography for the editorial series was directed by Roberta Pittau with art direction by Carlos Platard de Quenin.
Style
Editorial, Vertical, Moody, Warm, Sensual
Techniques
Soft Light
Industries
Menswear
Color
Jet Black (60%)
Background
Set-dressed
Context
Advertising Campaign
