BrandZalando
ProjectNew In August

Zalando New In August 2026
Associated creatives
Tags
Description
Photographed by Roberta Pittau with art direction by Carlos Platard de Quenin, model Skander Gueye poses for Zalando's 'New In August' fashion campaign. Leaning against a tall, natural wood-paneled wall, the subject is styled in an all-black outfit comprising a textured long-sleeve button-down shirt, matching dark trousers, and black dress shoes. Ambient diffused daylight streams in from full-height vertical blinds on the left, casting soft illumination across the rich red carpeted floor.
Style
Editorial, Vertical, Moody, Warm
Techniques
Natural light
Industries
E-commerce Platforms
Color
Jet Black (90%)
Background
Wood Texture
Context
Advertising Campaign
