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  • ·Zalando FW25 Campaign fashion editorial by Lukas Wassmann
Close-up of person in grey suit jacket holding paper bag with baguettes, with man standing near food truck in background

Uma Thurman, Actor,

Associated creatives

Tags

Description

This campaign image for the Zalando FW25 Campaign, photographed by Lukas Wassmann with styling by Pau Avia, features prominent appearances by Uma Thurman and PinkPantheress. In the foreground, a person wears a grey suit jacket and trousers over a ribbed button-up cardigan, holding a paper bag filled with baguettes. In the background, a man stands near a food truck parked on an asphalt surface, wearing a dark suit with shorts, white socks, and dress shoes, while another figure adjusts his coat further back. The composition is captured outdoors under natural daylight, emphasizing tailored garments and contemporary styling.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Medium Grey (60%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign