Zachary Scott, Photographer, Sydney

Description

This commercial image by photographer Zachary Scott features a smiling woman with dark hair wearing a fitted yellow ribbed dress with buttons down the front. She stands inside a warm-toned retail store with shelves displaying yellow and orange garments and handbags. Surrounding her within a diamond-shaped central crop are surreal floating elements, including a yellow polka-dot dress seemingly airborne with small birds perched on it, and several diamond-shaped mint-like lozenges stamped with the word PETRA floating in the corners outside the cropped frame. The lighting is bright and even, casting soft shadows. The overall composition blends commercial fashion photography with whimsical surrealism.

Style

Editorial, Vertical, Surreal, Warm

Techniques

Natural light, VFX / visual effects

Industries

High Street Fashion

Color

Background

Retail Store

Context

Advertising Campaign