BrandHeineken
ProjectThe Social Screen
Zachariah Schrueder, Production,
Associated creatives
Associated creatives
Tags
Description
The video showcases various South Africans looking at their smart phones in different places and settings. Several people are seen inside a modern shopping center with neutral interiors, including light marble floors, wooden accents, and abundant plants. One of the interior scenes shows a woman at a restaurant with dark lighting taking a photo on her smart phone, while others are sitting on benches in the shopping center looking at their devices. There is also a scene of a man on a patio looking at the UEFA Champions League on his phone and a general sense of leisure.