Saatchi & Saatchi, Creative Agency,
Associated creatives
Tags
Description
This comedic commercial campaign for Z Energy titled Z Is For… features a series of relatable everyday vignettes created by Saatchi & Saatchi and produced by Supernormal with post-production by Supernormal. The video transitions between various humorous domestic and commercial scenarios, highlighting everyday mishaps and characters. The cinematography employs dynamic live-action capture techniques with polished comedic pacing and vibrant settings. Each vignette illustrates different facets of the brand's identity through engaging narrative sequences.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Electric / EV
Context
TVC / TV Commercial