Yu Mei Ss 23 2023

Description

A fashion campaign image for the Yu Mei SS23 project, photographed by Levon Baird with styling by Justin Woo and makeup by Stoj Bulic. A Black woman stands on a rocky coastline wearing a white button-down shirt and matching white trousers, with long braided hair falling over her shoulders. She carries a structured brown leather shoulder bag on a wide strap over her arm. The background features scattered rocks and boulders along a shoreline meeting a deep blue ocean under a clear, bright sky. Natural daylight illuminates the scene with warm coastal tones.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Rocky Coast

Context

Advertising Campaign