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Brand
ProjectSs 23
Woman in white shirt and trousers standing on rocky shore carrying a brown leather shoulder bag against ocean backdrop

Yu Mei Ss 23 2023

Associated creatives

Tags

Description

A woman stands centered on a rugged, rock-strewn shoreline wearing a relaxed white button-down shirt, matching white trousers, and sandals. A brown leather shoulder bag rests on her shoulder, completing the look for the Yu Mei SS23 campaign photographed by Levon Baird and styled by Justin Woo with make-up by Stoj Bulic. Natural daylight illuminates the scene against a background of crashing ocean waves under a clear sky. The composition captures a coastal outdoor setting with earthy stone textures and sharp shadows under the sun.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Natural light

Industries

Bags & Accessories

Color

Pure White (60%)
Caramel (20%)

Background

Rocky Coast

Context

Advertising Campaign