Yu Mei Ss 23 2023

Description

A campaign image for Yu Mei shot by photographer Levon Baird for the SS 23 project, featuring art direction by Justin Woo and make-up by Stoj Bulic. The shot shows a person with long black braided hair huddled into a soft, textured white coat while seated against a natural rocky coastal backdrop. A prominent dark brown leather shoulder bag hangs diagonally across the frame, resting against the coat's fleece fabric. The natural lighting highlights the tactile contrast between the smooth leather handbag, the fluffy white garment, and the weathered stones.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Rocky Coast

Context

Advertising Campaign